Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
- Fast, easy, no mess application
- Never sticky, stiff or dull
- Water-resistant formula
- Free of waxes and dyes
- Hair looks and feels natural
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed.
To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.